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Optimal plan notification countdown stirs telecom industry

From next month, mobile carriers in South Korea will analyse subscribers’ usage and proactively notify them of more suitable rate plans under the optimal plan notification system. Users are expected to benefit by reducing cases of keeping plans that are more expensive than their actual usage. The telecom industry, however, expects pressure from potential declines in average revenue per user and costs to build related systems. The system will first apply to SK Telecom, KT and LG Uplus.