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AI & Enterprise
Amorepacific steps up tech platform shift, says it will change beauty experience with AI
Amorepacific said its cloud and AI strategy aims to extend its business beyond cosmetics into beauty tech and eventually healthcare services. At AWS Summit Seoul 2026, executive director Jonghoon Ahn said the company is using AI to convert qualitative beauty expertise into data and refine customer experiences. Amorepacific said its Beauty Concierge platform has delivered more than 500,000 skin diagnoses in 10 countries and runs 10 services. It also applies AWS AI tools to software development and review summarisation.
Finance
Sh Suhyup Bank to launch beauty savings product with Amore Mall, offering up to 4.3 percent interest
Sh Suhyup Bank is teaming up with AmorePacific to launch a lifestyle savings product combining finance and K-beauty. Customers who sign up will receive discounts and coupons usable at AmorePacific’s official online store, Amore Mall, along with an interest rate of up to 4.3 percent a year. The product will be sold from June 1 to Sept. 30, with a limit of 10,000 accounts and early termination if the cap is reached.
Industry
E-commerce firms bet on beauty as new growth engine
South Korean e-commerce companies are expanding their beauty categories as a new growth engine, leveraging existing memberships and logistics infrastructure. Platforms including Coupang, Kurly and Musinsa are widening their business scope, with early movers bringing in luxury and indie brands and later entrants strengthening foundations through offline touchpoints. Musinsa, Zigzag and Ably are also pushing beauty expansion. Companies are also increasing private-label launches, while competition is expected to intensify.
