11st said on Feb. 9 it will operate its same-day delivery service, Shooting Delivery, as normal during the Lunar New Year holiday for the Seoul metropolitan area. Lunar New Year’s Day on Feb. 17 is excluded.

11st will expand and operate holiday-focused product ranges so customers can make last-minute holiday preparations during the break. Outside the Seoul area, orders placed by 10 p.m. on Feb. 14 can be delivered the next day. Same-day delivery applies to orders placed by noon, excluding some areas such as Jeju and island and mountainous regions.

Holiday-focused Shooting Delivery items include processed and convenience foods such as instant rice, short rib soup and curry and jjajang, household goods such as cleaning sheets, bathroom cleaners and toilet paper, car supplies such as engine cleaners, tire inflators and car phone holders, and ritual items such as a ceremonial table, a ritual set and folding screens.

Other eligible items include childcare products, hobby goods such as board games and sports items, and pet supplies. 11st will also offer brand gift sets through Shooting Delivery, including Sulwhasoo, CJ CheilJedang and Dongwon F&B.

Choi Dong-su (최동수), 11st's logistics chief, said, "This Lunar New Year holiday, Shooting Delivery will minimise delivery gaps and add convenience for customers who need to receive products quickly." He added, "We will meet diverse demand with products optimised for the holiday, from urgently needed daily necessities to gift sets."