SK Telecom said on Tuesday it will run a 'Lunar New Year BIG Deal' special promotion on its AI-curated commerce service 'T Deal' through Feb. 18.

The promotion offers popular holiday items at reasonable prices and provides free delivery on all products. It has prepared a range of popular seasonal items, including Sulwhasoo cosmetics, a Hanwoo beef set from the Livestock Agricultural Cooperative, and a Spam gift set.

In particular, customers can buy popular Dyson products such as a straightener and an Airwrap at reasonable prices through an exclusive package available only on T Deal. It also offers a dedicated stand as a benefit for Dyson purchases.

SKT is also running a 'T Raffle' event that any SKT customer can join. The entry period runs through Feb. 18. Winners will be selected by drawing, with prizes worth a total of 5 million won including LG StandbyME, a Burberry muffler and a Smart카라 food waste disposer. The promotion can be viewed through the link in the notification text message, as well as on the T Deal app, the PC website and the event banner in T World and T Membership.

T Deal is an SKT customer-only, AI-based commerce platform that recommends customised products by text message using AI analysis. Only SKT customers can use it, but the 'Send Gift' function allows products to be sent to customers of other telecom carriers.

Ji-hoon Kim (김지훈), who is in charge of SKT's A.Dot business, said, "This Lunar New Year special promotion is an opportunity for customers to prepare the best holiday gifts." He added, "We will continue to enhance customer satisfaction with differentiated benefits and do our best to create a sound distribution environment for both small merchants and consumers."