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Crypto

Bank of Korea steps up \'Project Hangang\' as it presses CBDC pilot

The Bank of Korea is accelerating its central bank digital currency (CBDC) pilot, Project Hangang, as legislation on a digital assets framework law stalls in parliament. The project has moved into a second phase focused on building a basis for commercialising deposit tokens, expanding participating banks and planned QR-code payments at more stores. The bank will also test paying an electric-vehicle charging subsidy in deposit tokens, a first for public finance, while debate continues over stablecoin oversight.

Games & Commerce

Convenience store industry seeks breakthrough by strengthening private brands amid slowing growth

South Korea\'s convenience store market is entering a saturated phase, prompting the four major operators to strengthen private brand (PB) products. CU and GS25 are expanding PB as a growth engine for overseas stores, while Seven Eleven and Emart24 are using PB to improve efficiency and profitability. With store growth slowing for most players, PB shares last year were 29.5 percent for CU, 20 percent for GS25 and 29.5 percent for Seven Eleven.

Industry

Coupang expands online and offline gift card sales channels to cement user recovery

Coupang has expanded its gift card sales channels from online to offline, starting physical gift card sales at Seven Eleven stores on March 31. The move comes as user metrics that fell after a personal data leak incident show signs of recovery in the first quarter. The company is seen as targeting non-members and dormant users, while also citing demand from corporate customers buying gift cards in bulk for welfare and marketing uses.