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IT, telecom industry rushes AI-centric rebranding

A rebranding wave highlighting artificial intelligence is spreading across South Korea\'s IT and telecom industries. Companies are adding AI to corporate names or attaching it to service brands to redefine their identities. Industry groups are also changing their names. The trend is expanding into products and services and is being framed as a survival strategy as value chains shift after generative AI. Critics warn that firms lacking real technical capabilities may lose market trust.