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Telecommunications & Media

SKT runs \'0 Week\' aimed at college exam period, boosts coffee and dessert benefits

SK Telecom said on Saturday it will offer tailored benefits reflecting ideas suggested by college students. The company runs \'0 Week\', a monthly program for customers aged 13 to 34, and this month’s theme is the college exam period. June’s program will run from June 8 to 12, instead of the first week. Benefits include discounts at coffee and dessert brands, cultural discounts and prize draws, plus campus visits by the T Membership Coffee Dream Car.

AI & Enterprise

National AI competition opens with 1,124 teams in AI Champion and AI Rookie events

South Korea\'s Ministry of Science and ICT said the main events of the National Artificial Intelligence (AI) Competition, AI Champion and AI Rookie, have formally opened after receiving applications from 1,124 teams and 3,611 participants. AI Champion drew 403 teams and will award prizes after rounds running from August to December. AI Rookie drew 721 university teams, with 100 finalists to be selected on May 29.

AI & Enterprise

IT, telecom industry rushes AI-centric rebranding

A rebranding wave highlighting artificial intelligence is spreading across South Korea\'s IT and telecom industries. Companies are adding AI to corporate names or attaching it to service brands to redefine their identities. Industry groups are also changing their names. The trend is expanding into products and services and is being framed as a survival strategy as value chains shift after generative AI. Critics warn that firms lacking real technical capabilities may lose market trust.