Search results for Samsung Lions
Finance
Baseball season returns as South Korean banks heat up \'baseball marketing\'
South Korean banks are stepping up baseball-themed marketing ahead of the 2026 KBO League season, rolling out products that combine deposits, cards and digital content. Shinhanc Bank launched a savings product with rates linked to team performance and expanded discounts on its delivery app. NH Nonghyup Bank offered a high-rate product tied to NC Dinos. Regional lenders promoted team-linked deposits, while Gwangju Bank introduced a KIA Tigers card with ticket and cashback benefits.
Games & Commerce
Kakao Entertainment opens Samsung Lions store on Berriz fan platform
Kakao Entertainment is moving into sales of official merchandise for a professional baseball club through its global K-culture fan platform. The company said on Feb. 24 it opened an online “Lions Team Store” on Berriz where users can buy official Samsung Lions goods. The offering includes basic uniforms, limited-edition commemorative items tied to 2025 KBO Golden Glove winners, and a range of cheering and lifestyle products, including a kit made with Kakao Friends character Little Ryan.
Games & Commerce
Com2uS to step up baseball game growth with WBC tie-ins and 10th anniversary update
Com2uS is seeking new growth drivers for its baseball games, with content tied to the World Baseball Classic in March and a major update marking the 10th anniversary of MLB 9 Innings. The company said cumulative sales of its baseball games surpassed 1 trillion won as of January. It plans to lift traffic earlier than usual around the WBC, launch an offline tournament for Com2uS Pro Baseball V, and roll out a remaster-level update for MLB 9 Innings.
