South Korean banks are stepping up baseball-themed marketing ahead of the 2026 KBO League season, rolling out products that combine deposits, cards and digital content. Shinhanc Bank launched a savings product with rates linked to team performance and expanded discounts on its delivery app. NH Nonghyup Bank offered a high-rate product tied to NC Dinos. Regional lenders promoted team-linked deposits, while Gwangju Bank introduced a KIA Tigers card with ticket and cashback benefits.

Kakao Entertainment is moving into sales of official merchandise for a professional baseball club through its global K-culture fan platform. The company said on Feb. 24 it opened an online “Lions Team Store” on Berriz where users can buy official Samsung Lions goods. The offering includes basic uniforms, limited-edition commemorative items tied to 2025 KBO Golden Glove winners, and a range of cheering and lifestyle products, including a kit made with Kakao Friends character Little Ryan.