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Games & Commerce

Kakao Games eyes turnaround with management shake-up and new game push ahead of new top shareholder

Kakao Games is moving to replace its management ahead of a change in its largest shareholder from Kakao to an investment vehicle funded by Line Yahoo. The company plans to appoint two internal directors who are expected to become co-CEOs and to name a non-executive director from Petrico Partners. It also outlined five new game releases from the third quarter through year-end as it seeks a turnaround after six consecutive quarterly losses.

AI & Enterprise

Search click-through rate plunges 60 percent; GEO touted as solution for marketing in AI era

Pluszero, a GEO data consulting firm, unveiled an integrated VoC×GEO strategy to counter a search marketing crisis in the AI era. Chief executive Jung Sung-jin said the “zero-click era” is taking hold as users rely on generative AI answers without opening links, with portal search link click-through rates recently plunging 60 percent. He urged marketers to combine SEO with GEO and AEO so AI search engines cite brands first.

Games & Commerce

Kakao union presses ahead with first headquarters strike, warns of second walkout on June 29 logoff day

Kakao\'s labour union held the company\'s first partial strike at headquarters and staged a large rally around Pangyo, demanding job security and accountability from management. The union said it would also stage an additional walkout on June 29 dubbed a \"logoff day\". The dispute over whether performance pay includes restricted stock units has broadened into conflict over compensation system changes and job insecurity.