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Naver unveils \'Local Ground\' campaign in Busan to boost AI transformation for local businesses

Naver is rolling out an on-the-ground campaign called \'Local Ground\' to help users experience local businesses through artificial intelligence and to support AI transformation for regional commercial districts. The first programme runs in Busan from June 9 to June 13, with 104 small and medium-sized merchant shops taking part. Naver is supporting adoption of AI-based solutions and short-form content, and enabling foreigners to use map-to-payment services after passport-based verification.