As AI use in the game industry expands from development tools to live services, the South Korean government is moving to expand support and refine systems. At a policy seminar in Seoul, NC AI and Krafton presented AI applications in game creation and live operations, including asset tools, lipsync, esports forecasting, anti-cheat and an AI companion. The Culture Ministry outlined funding plans and work on a draft AI content promotion law.

Krafton is integrating artificial intelligence directly into gameplay and opening what it calls an AI partner era. The company will launch a beta of a new PUBG: Battlegrounds mode, Ally Duo, from June 17, applying its AI technology PUBG Ally. Players team up with an AI character, Ella, on the Sanhok map and communicate by voice. The beta runs through July 1 for global users.