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BamITongwi expands home shopping support nationwide, selects 41 firms

South Korea\'s Broadcasting Media Telecommunications Commission is expanding its Do-yak Market programme, which supports home shopping sales for regional small businesses and small merchants, to a nationwide scope. The commission said it will increase the number of participating home shopping companies and broaden the support area, backing 41 firms this year, up from 21. The programme helps selected firms enter TV and data home shopping channels and will also support online promotion using creators from the fourth quarter.