Krafton is seeking to reinvent itself as a company that discovers and develops fun games, with a strategy to foster promising titles into franchises regardless of genre or IP. At Gamescom 2026 in Cologne, it unveiled five new games spanning multiple genres and development approaches. The company says it is pursuing a publishing strategy built on challenging genre conventions, working with external studios and reinterpreting existing franchises, while strengthening a repeatable system to find, validate and scale up franchise IP.

South Korean game companies are changing how they pursue overseas markets. Instead of first proving a game in Korea and then launching abroad, they are now targeting global PC and console markets from the development stage and reflecting overseas user reactions in game quality and release strategy. At Gamescom 2026 in Cologne, firms including Krafton, NCSoft, Kakao Games and Com2uS Holdings showed new genres and conducted demos to gather feedback.