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Games & Commerce

Musinsa Beauty says fandom IP collaborations lift transaction value up to 19-fold

Musinsa Beauty said on Tuesday it is driving growth in brand transaction value through collaborations that connect beauty brands with fandom-style intellectual property. It said it takes part directly from brand matching to content planning. A Sulwhasoo collaboration product sold out within 30 minutes, and Sulwhasoo’s May transaction value rose 261 percent from a year earlier. Other collaborations with Sellex, Laboh and influencer Tibetdongsaeng also posted gains, including a roughly 19-fold jump for The Lab by Blanc Doux.

Games & Commerce

Musinsa launches ChatGPT-dedicated app to expand conversational commerce

Musinsa said on Tuesday it has launched a dedicated app on OpenAI\'s ChatGPT platform as it moves to expand in the conversational AI commerce market. The company said the rollout follows its March launch of “ChatGPT for Kakao” inside KakaoTalk, broadening customer touchpoints beyond domestic messaging platforms to OpenAI’s global user ecosystem. Musinsa said its Musinsa MCP interface provides product recommendations through context-based questions and connects users directly to its online store for purchases.

Games & Commerce

Musinsa accelerates \'Next Beauty\' push with offline expansion

Musinsa Beauty\'s offline stores helped raise online transaction value for brands that moved in, it said. Average daily online transaction value for about 500 brands that entered a permanent beauty shop at Musinsa Mega Store Seongsu last month rose about 35 percent from before the move-in period. Several brands posted triple-digit growth. Musinsa Beauty plans to open additional offline beauty stores in Seongsu and Hongdae in September and November.