Search results for Musinsa Beauty
Games & Commerce
Musinsa opens Seongsu megastore in push to expand offline
Musinsa has opened its largest offline select shop, Musinsa Megastore Seongsu, in Seoul’s Seongsu-dong as it accelerates its offline expansion. Spanning five floors from basement level 1 to the fourth floor, the store combines fashion and beauty with content and food and beverage. It features about 1,000 brands and strengthened O4O functions that reflect online data in-store. Musinsa aims to broaden its customer base beyond younger shoppers and position Seongsu as a key offline hub.
Games & Commerce
Musinsa Beauty expands direct purchasing and fulfilment services to boost offline push
Musinsa Beauty is speeding up its entry into the offline beauty market by expanding direct purchasing and upgrading logistics infrastructure. Musinsa said it will open its first permanent offline beauty store on the second floor of the Musinsa Mega Store Seongsu on April 24. The 483-square-metre space will house about 500 brands. The company is also expanding Musinsa Fulfilment Service to beauty and widening free same-day shipping and seven-day delivery options.
Industry
E-commerce firms bet on beauty as new growth engine
South Korean e-commerce companies are expanding their beauty categories as a new growth engine, leveraging existing memberships and logistics infrastructure. Platforms including Coupang, Kurly and Musinsa are widening their business scope, with early movers bringing in luxury and indie brands and later entrants strengthening foundations through offline touchpoints. Musinsa, Zigzag and Ably are also pushing beauty expansion. Companies are also increasing private-label launches, while competition is expected to intensify.
