Musinsa posted record first-half revenue as it expanded offline locations and grew overseas business, the company said on Sunday. On a consolidated basis, revenue rose 22.5 percent from a year earlier to 821.7 billion won, while operating profit fell 11.2 percent to 52.3 billion won. It cited higher costs and increased selling and administrative expenses tied to larger transaction volumes and investments. The company also reported a net loss related to accounting interest expenses for RCPS.

Musinsa Beauty said on Tuesday it is driving growth in brand transaction value through collaborations that connect beauty brands with fandom-style intellectual property. It said it takes part directly from brand matching to content planning. A Sulwhasoo collaboration product sold out within 30 minutes, and Sulwhasoo’s May transaction value rose 261 percent from a year earlier. Other collaborations with Sellex, Laboh and influencer Tibetdongsaeng also posted gains, including a roughly 19-fold jump for The Lab by Blanc Doux.