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False, exaggerated ads in mobile market surge 74 percent; regulatory scope to widen

False and exaggerated advertising via online platforms and social networking services in South Korea\'s mobile telecoms market is rising, prompting calls to impose user-protection responsibilities on advertising and brokerage firms. Complaints of unfair practices rose 26.5 percent to 1,473 in January to July from a year earlier, while false and exaggerated advertising reports jumped 73.9 percent to 859. A lawmaker plans to propose a revision to the Telecommunications Business Act.