Companies introducing AI agents should set quantitative goals before focusing on automation, Lee Hee-jin (이희진), a Samsung Electronics MX Business Division part leader, said. He cited Samsung’s use of AI agents in marketing for its Galaxy Store app marketplace, where the click-through rate rose 105 percent against a target of 15 percent. He also pointed to limits in large language models, data readiness and organisational culture as reasons firms fail to benefit from AX.

Samsung Electronics unveiled two new Galaxy Watch models, the Galaxy Watch Ultra2 and Galaxy Watch9, with upgraded batteries, displays and healthcare features. The Ultra2 increases battery capacity by 35 percent and supports up to 5,000 nits of brightness, with improved water and dust protection and diving functions. The Watch9 adds expanded health metrics and AI-based sleep apnea detection. Pre-orders begin on July 28, with prices from 499,000 won to 969,100 won.