| Mobile Web

Search results for Lotte World

Industry

Corporate art museums shift from charity to platform business

Corporate art museums in South Korea are shifting from social contribution spending to revenue platforms as companies recast them as ESG assets. Hanwha will open Pompidou Center Hanwha at Seoul\'s 63 Building in June, setting ticket and membership prices and positioning it as a multi-purpose cultural space. Earlier, Samsung, Lotte and POSCO tied museums to branding and ESG, with examples including the Lee Kun-hee Collection donation and formal ESG metrics for museum operations.

Games & Commerce

AI chat windows linking portal search and open markets emerge as new commerce battleground

Generative AI chat windows are emerging as a new shopping battleground alongside search portals and open markets, as companies eye conversational commerce as a channel to drive traffic to their own online stores. Lotte Wellfood has launched a dedicated app for “Apps in ChatGPT,” enabling questions and answers in the ChatGPT chat window. Cafe24 has also released an app linking multiple partner brands. The industry is focusing on purchase links that route users to brand sites to expand traffic and data.

Telecommunications & Media

KT steps up everyday membership perks from food and drinks to daily necessities

KT said on Tuesday it has prepared an \"April customer rewards programme\" and \"Daldal Benefits\" tailored to customers\' spending patterns. From April 16, it will offer either a 50 percent discount at Baskin Robbins or a 6,000 won discount at its Shopping Lounge commerce service. Daldal Benefits will run from April 15 to 30 and includes Choice and Special offers across multiple partner brands.