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Search results for Korea Baseball Organization

Industry

Limited-edition goods and experiential events: Food industry in full swing with baseball marketing

South Korea\'s food industry is ramping up baseball marketing through collaborations with the Korea Baseball Organization (KBO) and professional teams. Companies including Nongshim, Lotte Wellfood and Starbucks Korea are rolling out limited-edition products, team-themed packaging and goods, and holding in-stadium events. The push follows strong pro baseball attendance, with the KBO expecting crowds to rise to about 13 million this year. Some collaborations have already sold out in pre-orders and annual releases.

Games & Commerce

Com2uS launches TheMileS 5G plan for \'Com2uS Pro Baseball\'

Com2uS said on Monday it is working with brand-specific telecom service provider TheMileS to launch a dedicated 5G plan for its Korea Baseball Organization (KBO) League mobile baseball game series, \'Com2uS Pro Baseball\'. Pre-orders begin on Monday through Miles Club, with an official launch set for May 6. The plan comes in two tiers, Light and Plus, and offers Naver Pay point benefits during the pre-order period and game items for subscribers.

AI & Enterprise

ADT Caps signs official sponsorship deal with KBO for 2026 KBO League

SK Shieldus\' physical security brand ADT Caps has signed an official sponsorship agreement with the Korea Baseball Organization for the 2026 KBO League, it said on Tuesday. The sponsorship is aimed at spotlighting the value of defense on the field and promoting the ADT Caps brand image. It will launch daily short-form defensive highlight content on KBO social media, run a monthly feature for a standout defender, and present annual position-by-position defensive awards at year-end.