Search results for KBO
Industry
Limited-edition goods and experiential events: Food industry in full swing with baseball marketing
South Korea\'s food industry is ramping up baseball marketing through collaborations with the Korea Baseball Organization (KBO) and professional teams. Companies including Nongshim, Lotte Wellfood and Starbucks Korea are rolling out limited-edition products, team-themed packaging and goods, and holding in-stadium events. The push follows strong pro baseball attendance, with the KBO expecting crowds to rise to about 13 million this year. Some collaborations have already sold out in pre-orders and annual releases.
Telecommunications & Media
SK Broadband\'s B tv+ cumulative viewing tops 100 million hours
SK Broadband said on Tuesday that its IPTV subscription VOD service B tv+ has surpassed 100 million hours of cumulative viewing 21 months after launch. It said B tv+ subscribers use 2.6 times more content than non-subscribers and that B tv churn fell 26 percent from a year earlier, reflecting a lock-in effect. The service offers about 200,000 titles with offline benefits and multi-device viewing.
Games & Commerce
Com2uS launches TheMileS 5G plan for \'Com2uS Pro Baseball\'
Com2uS said on Monday it is working with brand-specific telecom service provider TheMileS to launch a dedicated 5G plan for its Korea Baseball Organization (KBO) League mobile baseball game series, \'Com2uS Pro Baseball\'. Pre-orders begin on Monday through Miles Club, with an official launch set for May 6. The plan comes in two tiers, Light and Plus, and offers Naver Pay point benefits during the pre-order period and game items for subscribers.
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Games & Commerce
TikTok says South Korea is starting point for trends, plans $50 million investment and double rewards
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Finance
Baseball season returns as South Korean banks heat up \'baseball marketing\'
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AI & Enterprise
ADT Caps signs official sponsorship deal with KBO for 2026 KBO League
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Finance
Shinhan Bank launches SOL Fantasy Baseball to expand interactive baseball content
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Industry
Lotte Wellfood signs official sponsorship for 2026 KBO League
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Games & Commerce
Com2uS signs official sponsorship for 2026 KBO League
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Games & Commerce
Hagin begins pre-registration for KBO-licensed mobile game \'2026 Pro Baseball GO!\'
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Games & Commerce
Com2uS to hold offline festa for Com2uS Pro Baseball V26 users in Seongsu on Feb 28
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Games & Commerce
Kakao Entertainment opens Samsung Lions store on Berriz fan platform
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Games & Commerce
Com2uS to step up baseball game growth with WBC tie-ins and 10th anniversary update
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Games & Commerce
SOOP to livestream KBO spring camp exhibition games from Feb 19 with eight teams
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Games & Commerce
Com2uS opens pre-registrations for 2026 season of Com2uS Pro Baseball series
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Games & Commerce
Com2uS baseball games cumulative sales top 1 trillion won
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Games & Commerce
SOOP launches \'one platform\' strategy to link content worldwide