| Mobile Web

HTML5 games spread on KakaoTalk, Toss and OneStore without installation

HTML5-based games that run directly inside platforms such as KakaoTalk, Toss, Kakao Pay and OneStore are spreading in South Korea, removing the need to install separate apps from Google Play or Apple’s App Store. Game companies are using the format to lower entry barriers and reuse existing titles, while platforms expand mini-game offerings through in-app ecosystems. The market remains at an early stage, with sustainability of usage and revenue seen as the key.