Genesis will launch its flagship electric SUV, the GV90, with 16 premium exterior colour options, including 13 gloss and 3 matte finishes. The company says each colour carries a distinct design background and applies a personalisation strategy across colour, materials and finish. The GV90 lineup includes a standard model and the GV90 Neolun with coach doors and no B-pillar. A GV90 Neolun First Edition will be limited to 222 units worldwide with three exclusive two-tone exterior and interior combinations.

Competition over new smartphones is shifting from features to color and design as performance gaps between generations narrow. Engadget said on Aug. 12 that the market is entering a phase of gradual upgrades, raising the importance of appearance and finishing. The Pixel 11 series was cited as a key example, with color potentially a bigger draw than new functions. Similar dynamics could extend to the iPhone 18 Pro and other hardware expected this fall.