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SKT uses AI to read customer tastes, expands October T Membership benefits

SK Telecom will use AI to analyse customers\' membership usage patterns and interests and reflect the results in planning October T Membership benefits. The company said it built the package based on benefit concepts and brand candidates proposed by its in-house marketing AI agent, which analyses customer data and trends. SK Telecom will run an \"AI Week\" during a T day special week and offer discounts and events, including partner offers and a running-themed promotion.