LG Uplus said on Wednesday it will run a membership event offering Starbucks rewards to new customers and an invitation benefit to long-term customers to mark spring.

Mobile customers who join the membership programme for the first time will receive 8 Starbucks reward stars. They will be credited on April 15 if they apply on the event page of LG Uplus' integrated app, U+one, after signing up for membership.

Existing customers can receive up to 3 Starbucks stars each day for 5 days from March 16. During the March U+double period, the stars will be distributed on a first-come, first-served basis at 11 a.m. on LG Uplus' integrated app, U+one. The stars can be used only after being registered in the Starbucks app within the deadline.

LG Uplus will hold a "Hwadam Forest customer invitation day" on April 13 for long-term customers. Hwadam Forest is an ecological arboretum in Gwangju, Gyeonggi Province. LG Uplus will rent the venue and provide outdoor activities and cultural benefits. Any customer who has used LG Uplus for at least 5 years and has a membership tier of VIP or higher can take part. Applications are available until March 27 through the "U+double" menu. Winners will be announced on April 2.

LG Uplus also expanded its existing membership benefits. It added new partner companies. Detailed benefits include a 7,000 won discount on a large-size Banolim Pizza, up to 40 percent off Baekmidang strawberry season menu items, and MilkT (50,000 won in Naver Pay plus an elementary, middle and high school learning strategy book).

To mark the new school term, it is also holding a "U+double benefits notification" event. LG Uplus customers can select the benefits they want and participate through the U+one app until March 27. A draw will provide prizes including a 100,000 won Baedal Minjok gift certificate, a Banolim Pizza potato pizza set, a Paris Baguette breakfast set and a Gong Cha mini pearl strawberry milk tea.

Jang Jun-young (장준영), head of LG Uplus' marketing group, said, "LG Uplus membership is made up of benefits that are practically helpful in daily life based on customer experience." He added, "We will continue to expand the membership experience so customers can enjoy LG Uplus' distinctive value."