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AI & Enterprise

World Cup officiating and tactics enter AI era as SAOT draws attention

AI technology used in stadiums is drawing attention after South Korea won its opening match at the 2026 FIFA World Cup in North America. Semi-automated offside technology has been upgraded with tracking cameras and sensors in the official match ball, and 3D avatars are used for clearer decisions. FIFA also provides teams with a generative AI match analysis tool built with Lenovo. Early technical issues have also surfaced.

Crypto

Prediction markets emerge as Robinhood\'s top growth engine, led by FIFA World Cup

Bernstein forecasts Robinhood\'s prediction market revenue will rise 286 percent to $586 million in 2026 from $150 million in 2025, The Block reported on June 15. In a research note to clients, Bernstein analysts said prediction markets have become Robinhood\'s fastest-growing product by revenue. They expect 2026 revenue to equal about 17 percent of transaction-based revenue and about 10 percent of total revenue. Robinhood launched CFTC-licensed exchange and clearinghouse Loterra on May 28.

Telecommunications & Media

Bell steps up World Cup network plans to keep service running with 45,000 fans

Canada telecoms company Bell is expanding networks around key stadium areas in Toronto and Vancouver to prepare for a surge in mobile traffic during the FIFA World Cup. Bell has deployed four mobile base stations and installed dozens of new antennas at the Toronto stadium, with $25 million invested. It expects capacity at the Toronto venue to triple during the tournament and peak download speeds to reach 4.3 Gbps, while monitoring the network around the clock.