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Games & Commerce

Korea platform membership rivalry heats up: Naver points vs Coupang delivery vs Kakao connections

Kakao has launched a 4,900-won monthly integrated membership and started first-come, first-served sign-ups for a small group of users, intensifying paid membership competition among Korean platforms. Naver Plus Membership also charges 4,900 won and has expanded benefits from shopping points to content and delivery. Coupang’s Wow Membership costs 7,890 won and focuses on shipping and food delivery. Kakao is tying KakaoTalk users to shopping, payments, content, finance and insurance services.

Games & Commerce

Kakao launches first integrated membership for 4,900 won a month

Kakao will launch a 4,900-won-a-month integrated membership bundling affiliate services including Gift, Tok Deal, Kakao Pay and Melon. The company said it will begin first-come, first-served sign-ups for a small group of users. Benefits include shopping points worth 0.5 to 5 percent of spending, Kakao Pay points for payments, monthly content choices between Emoticon Plus and Tok Cloud, and perks across KakaoPage, securities, insurance and music streaming.

AI & Enterprise

LG Uplus expands Udok Pick benefits, adds eight AI subscriptions

LG Uplus said on Monday it expanded the lineup of Udok Pick, a flagship product on its subscription platform Udok. Udok Pick lets customers add lifestyle benefits to main services such as YouTube Premium, Disney+ and Google AI Pro, and change selected benefits monthly. The revamp adds partner perks including CGV 1+1 ticket vouchers, Baedal Minjok and Kakao Emoticon Plus. Eight of its 10 AI subscriptions are now offered as Pick add-ons.