| Mobile Web

Baemin, Coupang Eats face rising profitability burden amid market share battle

South Korea\'s food delivery platforms are stepping up competition to secure users, increasing pressure on profitability. Baemin and Coupang Eats are expanding discount promotions, hiring riders and rolling out new services, while related spending rises. Data show Baemin retains the lead in monthly active users, with Coupang Eats narrowing the gap and Yogiyo shrinking. Companies are also pushing commerce and quick commerce initiatives to diversify revenue and bolster earnings.