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World Cup boosts prediction markets; 60 percent of new Polymarket users are first-time crypto users

About 60 percent of users who began betting on the World Cup on prediction market platform Polymarket were new to blockchain protocols, according to an analysis of on-chain activity by Bitget Wallet. Daily taker volume hit a record $713 million on June 21, Dune data showed, with World Cup-related contracts driving growth. Bernstein said the 2026 FIFA World Cup could lift sports betting and prediction-market volumes, while U.S. states increase legal pressure.