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Lee Joon-hee of Samsung SDS says multi-LLM strategy will boost AX competitiveness

Samsung SDS is pushing a multi-LLM strategy to target the enterprise AI transformation (AX) market, its CEO said on a quarterly earnings call. Lee Joon-hee said the company has built cooperation frameworks with OpenAI, Google Cloud and Anthropic, and called multi-LLM capabilities a differentiator as model performance leadership shifts quickly. Samsung SDS is applying the strategy across Samsung affiliates and is also investing in physical AI and robotics partnerships.