Search results for Circana
Games & Commerce
Pearl Abyss\' Crimson Desert tops 6 million in sales, ranks No. 2 in U.S. annual sales
Pearl Abyss\' open-world action adventure new title Crimson Desert has surpassed 6 million in cumulative global sales, the company said on Wednesday. The game sold 2 million copies on its first day, reached 5 million before one month and hit 6 million in 83 days. U.S. market research firm Circana ranked it No. 2 in cumulative annual U.S. video game sales for 2026, based on a May release.
Games & Commerce
Chipflation drives up console and PC prices, raising fears gaming becomes an expensive hobby
A memory chip shortage driven by a surge in AI server demand is rippling through the games market, lifting prices for consoles, PCs and potentially software. Prices for DRAM and NAND have jumped, and companies such as Sony have raised PS5 prices. Steam has revised currency pricing parameters for South Korea, which could lift local game prices depending on publisher choices. Higher device and server costs may hit demand and raise risks for Korean developers preparing major PC and console releases.
AI & Enterprise
PC and smartphone prices rise as AI data centers tighten memory chip supply
Competition to build AI data centers is keeping memory chip supply from meeting demand, signalling prolonged inflation for consumer devices such as PCs and smartphones. Major chipmakers are expanding output for AI customers, squeezing shipments for consumer products and raising memory prices. The New York Times reported Falcon Northwest raised prices on some high-performance PCs, while TechInsights forecasts PC prices will rise 23% year on year by autumn. Circana data show average retail laptop prices jumped 7% in two weeks.