Games & Commerce
Chipflation drives up console and PC prices, raising fears gaming becomes an expensive hobby
A memory chip shortage driven by a surge in AI server demand is rippling through the games market, lifting prices for consoles, PCs and potentially software. Prices for DRAM and NAND have jumped, and companies such as Sony have raised PS5 prices. Steam has revised currency pricing parameters for South Korea, which could lift local game prices depending on publisher choices. Higher device and server costs may hit demand and raise risks for Korean developers preparing major PC and console releases.
