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Why offline bookstores are reviving in an era of less reading

Americans are reading less, but bookstores in the United States are reviving, Axios reported. Barnes & Noble and independent stores, once threatened by Amazon’s rise and Borders’ collapse, are opening new outlets and growing sales. Barnes & Noble CEO James Daunt says a turnaround is underway, while the American Booksellers Association cites a 70 percent rise in bookstores from 2021 to 2025. The sector faces pressure from AI summaries and social media, but store operators say trends are shifting.