Search results for Brunch
Industry
Kakao launches local commerce co-prosperity project \'Gotgot\', debuts in Gongju
Kakao is launching a new co-prosperity initiative called \'Gotgot\' aimed at encouraging visits to local commercial districts and expanding connections between small businesses and users. The first location is Gongju, where Kakao will combine a local shop magazine with offline experiential programs. It will publish \'Magazine Gotgot Gongju\' and hold \'Gotgot Walk\' events from Oct. 16 around the Jemincheon area, featuring talks, tours and a stamp-style bingo program.
Games & Commerce
KakaoTalk brand message returns 5 won in sales per won spent
Kakao said an analysis by Hanyang University researchers found KakaoTalk \"Brand Message\" generates about 5 won in sales for every 1 won spent on sending. The study examined 2,510 partners using the service from June 2025 to May 2026. Compared with before sending messages, partners’ sales rose 46.2 percent, repeat purchases 30.7 percent and visitor numbers 16.9 percent. Researchers also estimated annual consumer benefits of 2.44 billion won.
AI & Enterprise
Kakao\'s Brunch holds 14th contest, changes publisher matching
Kakao\'s content publishing platform Brunch will run its 14th contest after revamping its judging and selection system, it said on Sunday. The event is renamed the Brunch Contest from the Brunchbook Publishing Project. Winners will be chosen through an independently reviewed preliminary and final round led by Brunch, rather than by partner publishers. Brunch will also shift from one-to-one publisher matching to introducing works to multiple partner publishers.
