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Industry

Samsung Electronics recovers palladium from semiconductor waste, reuses it for PCB materials

Samsung Electronics said on Thursday it had obtained a cumulative 38 approvals under Korea\'s circular resource recognition system as of August this year. The system allows certain waste that meets legal standards to be used as raw materials without waste-related regulation. Samsung said it cut waste by 6,859 tonnes a year as of 2025. It said it is recycling items including wafer trays, defective wafers and diamond disks, recovering palladium for printed circuit board materials.

Games & Commerce

Naver joins Samsung Electronics appreciation festival with Onnuri gift certificate rebate and extra membership points

Naver is joining Samsung Electronics\' \"With the People, Samsung Electronics Appreciation Festival\" and will offer shopping benefits. Through July 5, customers who buy official Samsung products on Naver Plus Store will receive a rebate worth 20 percent of the payment amount in digital Onnuri gift certificates. The app will issue a 10 percent discount coupon on a first-come, first-served basis, with some exclusions. Additional Naver Pay point benefits are also available.

Industry

Samsung Electronics launches global film campaign for Bespoke AI Combo

Samsung Electronics said on Saturday it will run a global advertising campaign in South Korea and Britain for its all-in-one washer-dryer, the Bespoke AI Combo, using the film \'The Devil Wears Prada 2\'. The video shows coffee spilled on red fabric before the machine’s AI Custom+ feature detects laundry weight, type and soil level to run optimal cycles. Outdoor ads will appear on major screens in Seoul and at Piccadilly Circus in London.