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NH NongHyup Bank pushes shift to agentic AI bank, discusses AX strategy

NH NongHyup Bank is moving ahead with an AI transformation initiative aimed at expanding hyper-personalised financial services using customer data and artificial intelligence. The bank said it held a forum on Aug. 19 to discuss a customer-centric personalisation strategy and the direction of its AX drive. Department team leaders reviewed ways to anticipate demand and provide timely products and services. They also discussed cooperation across marketing, data, platform and tech units.