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Companies move to ration AI tokens as costs surge from routine use

Companies are moving to control costs after employees used AI for simple tasks and quickly burned through budgets. Accenture has begun steps to prevent staff from depleting internal token allocations by overusing AI for basic work. The focus is shifting from expanding AI use to managing cost efficiency and proving returns. Executives are increasingly asking whether AI spending is delivering value, while token costs are feeding broader doubts about AI business models.