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Budget smartphones shrink as premium models grow, reshaping market

The global smartphone market is shifting toward higher-priced models as the share of devices under $200 declines and premium phones gain ground, data from Omdia show. Component cost increases, especially memory, are hurting profitability for cheaper handsets. Omdia expects total shipments to fall this year, but revenue and average selling prices to rise. In South Korea, value phones from carriers cluster around 400,000 to 500,000 won.