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AI & Enterprise

Shopify says AI search traffic tripled as traditional search also grows

Shopify said it posted second-quarter results that beat market expectations, helped by a rise in traffic from AI search. The company said AI search did not replace traditional search but complemented it, contributing to higher traffic and more orders for merchants. Shopify said AI-based referrals and orders tripled from a year earlier, while traditional search sessions rose 1.3 times over two years. Revenue rose to $3.6 billion.

Telecommunications & Media

Fatigue from obsession with the \'best choice\' puts review culture into reverse

Online reviews have become a powerful tool to help consumers decide what to buy, but they are increasingly making choices harder, Business Insider reported on Aug. 2. A Texas consumer said products bought based on reviews did not always satisfy him, leaving him doubting his decisions. Surveys show most Americans read reviews and many younger consumers check multiple platforms. Experts warn too many options and AI-driven summaries can mislead, while fake reviews are rising.

Telecommunications & Media

HBO Max tests TikTok-style shorts feed, adds AI conversational search

HBO Max has begun testing a vertical short-form video feed and an AI conversational search feature with some users in the United States. The Shorts icon in the app shows trailers, scene clips and bonus videos in a personalised vertical feed based on viewing history. AI is also used to select clips, with an AI tool analysing films and TV programmes before editors choose final clips. The company plans to expand both tests to more devices and markets.