Noise & Pitch said on Tuesday it has built an in-house data analysis system based on AI transformation called NPI, short for Noise & Pitch Intelligence.

The company said NPI is an internal workflow that collects and analyses content and performance data by SNS platform to match brands with suitable creators. It is combined with a generative AI exposure optimisation (GEO) strategy and a data-driven content structure to respond to generative AI search. Noise & Pitch is applying it to beauty category campaigns and plans to expand it to all campaigns.

NPI operates in three stages: identifying marketing trends through content and performance data by product category within SNS platforms; confirming direction and content structure by channel and drawing up plans and improvements; and matching brands and products with mid- to long-term strategies, suitable channels and influencers.

The company said the core of NPI is curating channel value by analysing both quantitative data such as views and comment counts and qualitative context such as comment sentiment and psychological factors.

A Noise & Pitch official said, "Data is the starting point for validating content value," adding, "We will use NPI to advance the entire process of connecting brands and creators on a data-driven basis."

Noise & Pitch said it has expanded its business scope to North America, Japan and Europe since it was established in December 2025, and provides an integrated marketing solution spanning creator content production, SNS viral distribution, media public relations (PR) and responses to generative AI search.