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Telecommunications & Media

Netflix steps up viewing data-driven ad strategy, expands DSP partnerships

Netflix said on Sept. 18 it took part in The Trade Desk\'s \'TTD Open Forum: Omnichannel in the AI Era\' on Sept. 17 and introduced its data-based advertising strategy and ad technology. An industry lead said attention has become a meaningful metric and called for using advanced data infrastructure and technology-based partnerships. Netflix said it uses viewing data to design campaigns, offers several ad products, and is expanding programmatic ad buying linked to DSP platforms.

AI & Enterprise

U.S. court rejects DOJ demand to break up Google ad business, says sale is not only option

A U.S. federal court rejected the Justice Department\'s request to force Google to split up its online advertising business, the Wall Street Journal reported. A judge found Google violated antitrust law but chose remedies other than selling its ad exchange, instead limiting practices that pressured publishers to use Google ad technology. The decision is the second time a court has declined a government push to break up Google, WSJ said.

Industry

AI hardware race heats up at electronica Shanghai 2026, humanoid robots emerge as new battleground

electronica Shanghai 2026 opened on Tuesday at the Shanghai New International Expo Centre, with more than 2,032 companies exhibiting across 10 halls. Crowds gathered at the humanoid robot zone and the semiconductor sector, where live robot demonstrations and chip-spec consultations continued throughout the day. Organisers set up a humanoid robot area and an embedded AI industry conference. EO Intelligence forecasts China’s AI-based intelligent EV penetration to rise past 50 percent by 2030.