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Mobile carriers expand long-term customer perks, but value questioned

South Korea's three mobile carriers are shifting long-term customer benefits toward coupons and cultural and leisure experiences, while restricting new sign-ups or additions to some legacy family-bundled discount plans. SK Telecom halted new enrollment in a flagship long-term family discount plan and eased rules for another bundle. KT and LG Uplus also adjusted discount options. Critics say coupon use conditions and lottery-based experiences can reduce the practical value of the benefits.