| Mobile Web

Naver evolves AI shopping agent beyond search to suggestion-based shopping

Naver is upgrading the AI agent functions in its shopping app to expand personalised commerce experiences. The company said its AI Shopping Agent has been updated from a guide that helps users explore and summarise products to a stage where it first proposes conversations to users. The agent analyses shopping activity history such as clicks, favourites and cart additions, along with recent trends, to suggest directions for shopping exploration.