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Games & Commerce

Netmarble steps up push for 3 trillion won revenue on new game launches and fee tailwind

Netmarble is launching four new games in March and April, widening its lineup from mobile MMORPGs to open-world, action and idle RPGs while expanding to console and PC. The company is also preparing to extend service in Korea and parts of Asia for another title. After posting record annual revenue in 2025, it is aiming for 3 trillion won in sales in 2026. Analysts expect Google Play fee cuts to support profitability.

Industry

Nvidia builds up autonomous driving alliance

Nvidia, which dominates the AI chip market, is moving more aggressively into autonomous driving. A video of CEO Jensen Huang test-riding a self-driving vehicle has been released, stoking technical rivalry with Tesla. Nvidia has also teamed up with Bolt to target Europe’s robotaxi market. Global automakers including Hyundai Motor, Nissan, Isuzu, BYD and Geely Auto have joined an autonomous driving alliance, expanding an ecosystem centered on Nvidia.

AI & Enterprise

Why programmers are embracing AI despite coding disruption

Software development is seen as one of the areas most rapidly reshaped by AI. Freelance journalist Clive Thompson interviewed more than 70 developers and found many view AI-driven coding automation positively, despite concerns in other fields about job displacement. He says AI tends to take over repetitive, time-consuming coding, allowing developers to focus on higher-value work. The shift also changes roles toward architecture and oversight, while productivity gains differ between startups and mature firms.