KT is running customer benefit programmes for May, designated as Family Month. Its KT Family Box app will hold a quiz event for three weeks from May 4, offering hotel stays, dining vouchers, theme park tickets and mobile coupons. The app also provides partner discount coupons in food, health and daily life categories. KT is also offering rewards and bonus data for customers reusing family phones, and events for Y customers aged 20 to 34 on the Y Box app. KT.com is running promotions for activation customers, including handset discount coupons and prize draws.

Samsung Electronics said on Saturday it will run a global advertising campaign in South Korea and Britain for its all-in-one washer-dryer, the Bespoke AI Combo, using the film 'The Devil Wears Prada 2'. The video shows coffee spilled on red fabric before the machine’s AI Custom+ feature detects laundry weight, type and soil level to run optimal cycles. Outdoor ads will appear on major screens in Seoul and at Piccadilly Circus in London.