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KB Financial chairman says finance is built on trust, must read future changes

KB Financial Group on Thursday held a digital New Year ceremony using AI technology and presented “Transition & Expansion” as the group’s management strategy direction for this year. The event used an AI-generated video of Chairman Yang Jong-hee delivering a New Year message instead of an in-person gathering. Yang stressed changing business practices to fit a new environment and expanding the group’s boundaries, while reading future changes including AI advances. He said finance depends on trust grounded in capability.