Gradial, a startup developing AI agents that automate corporate marketing workflows, has raised $65 million in Series C funding, Axios reported on June 18.
Gradial is building a marketing operating system in which AI agents are based on dozens of tools companies already use, including Adobe, ServiceNow and Databricks.
For example, it supports identifying cases where a company brand is missing from answers produced by AI such as ChatGPT. An agent then drafts content revisions, runs them through existing approval procedures and helps reflect the changes across multiple systems. Gradial counts AWS, Prudential, T-Mobile, Vanguard, Kaiser Permanente and U.S. Bank among its customers.
CEO Doug Talmage said, "Gradial is competing to become the AI glue that connects all of this into one," adding, "Rather than having separate agents at each workflow stage, there should be an agent that spans the entire workflow."
Chi-kyu Hwang
delight@d-today.co.kr