Dell Technologies said on June 9 it will introduce the 2026 Dell Technologies Partner Program designed to help partners increase revenue in line with demand for enterprise AI adoption, stronger cyber resilience and cloud modernisation.
The program will take effect from August. Key elements include differentiated sales rewards for strategic solutions, core customer incentives, and recognition of joint sales results with advisory and systems integration (SI) partners.
Dell also plans to unveil a modern partner platform later this year, in addition to the business automation systems it has provided to partners over the past few years.
The new partner platform will be a centralised integrated platform that manages demand signals, sales account management, business deal registration and pricing policies from a single partner account, the company said. It applies AI across the overall partner experience. Dell said this will support partners in focusing on more important tasks such as strengthening customer relationships and driving revenue-generating activities.
Kyeong-jin Kim (김경진), country manager of Dell Technologies Korea, said, "As AI spreads across all industries, speed of execution and trusted partnerships will determine competitive advantage." He added, "Combining Dell’s end-to-end portfolio and global service capabilities with each partner’s expertise will enable an effective response to this demand. We plan to build a strong partner ecosystem that can move faster through strengthened sales rewards and investment in AI-based tools."