[Las Vegas, United States = DigitalToday reporter Jin-ho Lee (이진호)] A McLaren F1 race car on one side of the exhibition hall drew visitors. A large monitor displayed a screen that recognised visitors' faces in real time. A huge booth was packed with server and storage infrastructure modelling an AI data centre. It was a scene that showed at a glance the technology portfolio Dell Technologies has built over the past 42 years.

The event is Dell Technologies World (DTW) 2026, being held in Las Vegas from May 18 to 21. Dell unveiled a large lineup of new products at its booth in the solution expo.

On the floor, visitors could sense both the history Dell has built and its determination to shift into an AI infrastructure company. The venue also showed how Dell, which began as a PC company, has expanded into servers, storage, security and data centre infrastructure.

◆ From servers and storage to security and data centres, on full display

The solution expo is a space that includes Dell’s product displays alongside booths from major partners. At this year’s DTW, Dell introduced its solutions across a range of booths covering security, quantum computing, displays and data centre modernisation, in addition to its traditionally strong areas of servers and storage. It displayed physical versions of products announced at the event, including next-generation enterprise storage Dell PowerStore Elite, 18th-generation Dell PowerEdge servers and the PowerProtect One security solution.

Across the venue, Dell emphasised that it is evolving beyond a simple hardware company into one that spans the broader data and AI infrastructure landscape. Dell’s solution ecosystem filled the floor, from servers and storage to an AI factory, PCs, workstations, displays, security, backup and automation solutions.

Product booths were set up separately, but the message was singular. For companies to apply AI to real work, they also need infrastructure to store, protect and operate data. Interest was particularly focused on booths related to AI data centres. Dell highlighted its infrastructure strategy for expanding enterprise AI workloads by presenting high-performance servers, large-capacity storage and security solutions needed for AI model training and inference. Cooperation with Nvidia was also a key topic. Solutions incorporating Nvidia technology, including Dell Desk-side Agentic AI and Dell PowerRack, filled the exhibition hall.

Dell staff stationed at each booth were focused on explaining product strengths. A Dell representative met at the PowerProtect One booth said, "We integrated diverse security workloads into one," adding, "With a single licence, users can use everything from hardware to an AI-based security platform." The representative also said Dell will have a bigger impact in security this year.

◆ From McLaren to partner booths, highlighting an expanding technology ecosystem

There was plenty to see. The McLaren F1 racing team, which has a technology partnership with Dell, displayed an actual F1 car, drawing visitors' attention. Dell supports McLaren’s vehicle design, manufacturing and race operations using its AI infrastructure solutions. Visitors gathered to take photos in front of the McLaren F1 car, and exhibits showing the technology cooperation between Dell and McLaren were also placed nearby. The Alienware gaming brand booth also drew strong interest.

Major partner booths also stood out. Samsung Electronics and SK Hynix focused on showcasing their memory technologies and capabilities to support AI infrastructure. Intel and AMD booths also drew heavy interest from visitors. As high-performance memory becomes more important in building AI infrastructure, these booths made their presence felt at the venue. Other global companies, including Nutanix, Red Hat, Cohere, Teradata and F5, also filled out the expo floor.

Beyond the partner ecosystem, a separate community space was also set up for developers and engineers. A space was run where officials in charge could freely network and share solution use cases. It was designed to let engineers who actually design and operate infrastructure share experiences beyond product displays.

At the expo, Dell repeatedly delivered a message that it will support enterprise AI adoption by tying servers, storage, security, client devices and partner technologies into a single ecosystem. It was a stage showing how corporate infrastructure should be configured and operated in the AI era. As AI competition expands beyond models to competition in infrastructure operations, Dell’s plan is to build a stronger presence as a company providing AI-related infrastructure across the board.