Google has adjusted the subscription price of its top-tier artificial intelligence (AI) plan, AI Ultra, to $100 a month.

IT outlet Engadget reported on May 19 that the AI Ultra plan, which previously cost $250 a month, has fallen to less than half that level. It said Google appears to have redesigned its subscription system to lower the barrier to accessing AI features unveiled at I/O 2026.

Google runs its AI subscriptions in 3 tiers. All plans include basic features such as the Gemini app, which supports Gemini 3.5 Flash and Omni. AI Pro, priced at $20 a month, expands access to these core services and also provides YouTube Premium Lite and Google Fix in Workspace, which will be released later.

AI Ultra, adjusted to $100 a month, offers a usage limit 5 times higher than AI Pro. It also includes YouTube Premium Lite and Gemini Spark, which will be released later. Google has lowered the price while keeping heavier users' usage advantage.

The most expensive choice has not disappeared entirely. Google has also set a separate $200-a-month option within AI Ultra. This plan adds access to the Project Genie world model and has a usage limit 4 times higher than the $100 plan. Given the previous top-tier price was $250, the structure also lowers the highest price band.

Some terms of the offering also changed as the price fell. Storage limits for existing Ultra users were 30TB, but the new plan reduces that to 20TB.

The revamp is tied to the AI announcements made at I/O 2026. Google not only introduced new AI tools but also adjusted the price point at which actual users can access them. With AI Ultra now starting at $100 a month and AI Pro holding at $20 a month, Google has reset the price gap between its entry-level and premium tiers.

The change also appears closer to a reshaping of the subscription structure than a simple addition of features. Google set common AI features across all tiers, expanded the range of service access in Pro, and differentiated Ultra with usage limits and additional services. By also keeping the $200 option that includes Project Genie, it appears to be managing high-usage demand in a separate band.

In this trend, the point to watch is which price range users will cluster around. The $100-a-month Ultra lowers the entry burden significantly from before, but the reduced storage and the presence of a higher $200 option show that Google has placed more weight on segmenting by usage than on a simple price cut. Google’s AI subscription plan is expected to operate under new standards that adjust prices and the scope of offerings together after I/O 2026.