Samsung Display has expanded its recruitment of PhD-level talent in the United States from the West Coast to across the continent. It shifted to a format that tours hiring events by hub city and introduced a programme in which senior executives meet students directly.

Samsung Display said on May 6 it held a "Tech Forum" on May 5 local time at the InterContinental Los Angeles Downtown hotel, inviting about 50 PhD-level candidates. It leveraged the fact that "Display Week", hosted by the Society for Information Display (SID), was being held in Los Angeles during the same period, and gathered engineering talent from nearby universities.

Joo-hyung Lee (이주형), head of the Small and Medium-sized Display Business Division and a vice president, delivered a keynote on "AI meets OLED: Shaping the Next Interface". Ho-joong Lee (이호중), head of product planning at the same division and a vice president, introduced key technology achievements in a tech session and shared product strategy for the AI era. Unlike the previous lecture-focused format, the forum was held as a networking event where executives and engineers ate with students and talked with them.

Students addressed questions about organisational culture and received tailored consultations on how their fields of study could link to departments and roles within Samsung Display. The company said this interactive communication method was effective in drawing interest from talent.

Following the Tech Forum, Samsung Display will hold "on-site recruitment briefings" touring major U.S. cities across the continent, starting in San Jose on May 7 and continuing in June to Chicago, Boston and Atlanta. It plans to invite dozens of PhD-level candidates in each region. This is the first time it has expanded recruitment events from a West Coast focus to the Midwest, East and South. It also holds an executive-led tech forum in Japan every October, and hundreds of candidates took part in North America and Japan recruitment events from 2022 through last year.

Lee said, "In the rapidly changing display market in step with the AI era, the key to leading innovation ultimately lies in 'people'," adding, "I hope talent active on the global stage will lead a new future together with Samsung Display."