Intellisys, a company specialising in autonomous AI agents, said on Wednesday it will cooperate with research firm Consumer Insight and Seoul National University's Human Twin Intelligence Center to build a digital twin-based panel that reproduces real consumer behavior and psychology.

Intellisys will be responsible for implementing the digital twin panel using Consumer Insight consumer data. Seoul National University's Human Twin Intelligence Center will support technology advancement through digital human twin modeling research reflecting human behavior and decision-making mechanisms.

The three have already implemented digital twins through a pilot project for 871 new car buyers and 1,000 respondents in the telecommunications sector. Based on that work, they plan to pursue the creation of a 100,000-person digital twin panel within this year.

Intellisys has developed persona agents that reproduce consumer behavior and preferences based on heterogeneous data combination and augmentation technology and autonomous agent technology.

Eun-young Park (박은영), CEO of Intellisys, said, "A digital twin panel is key infrastructure that goes beyond a simple analysis tool and can simulate consumer reactions in advance across various areas including strategy development, product planning and marketing." She added, "We will continue to increase data expansion and precision for the global market in the future."