Strive, a bitcoin (BTC) investment firm, bought an additional 789 BTC, lifting its corporate bitcoin holdings to more than 14,000.

On April 27 (local time), The Block Crypto reported that Strive spent $61.43 million on the purchase. The average purchase price was about $77,890 per bitcoin.

Matt Cole (맷 콜), Strive's chief executive officer, disclosed the size of the purchase. The buy lifted Strive's total bitcoin holdings to 14,557 BTC, valued at about $1.3 billion at current prices.

Its ranking among corporate bitcoin holders also rose. Based on Bitcoin Treasuries data, Strive moved ahead of bitcoin mining firm Hut8 to rank ninth globally. Crypto exchange Coinbase ranks immediately above it. This shows Strive is continuing an aggressive bitcoin accumulation strategy beyond simple holding.

Its fundraising structure mirrors that of Michael Saylor's Strategy. Strive is issuing SATA, a "floating-rate Series A perpetual preferred". The product is designed to keep its exercise price in the $99 to $100 range and provides a floating monthly dividend.

Strive raised about $160 million in the first SATA initial public offering last year. It later secured an additional about $225 million through a follow-on offering after increasing the size. More recently, it narrowed the trading range for SATA and raised the dividend yield to 12.75 percent.

Strive also said it plans to work with Tuttle Capital Management to create an exchange-traded fund (ETF) that tracks SATA and Strategy's "floating-rate Series A perpetual stretch preferred" STRC. The structure combines direct bitcoin purchases, preferred share issuance and expansion of related financial products.

Strive has accelerated its pace of bitcoin accumulation. The company bought 5,886 BTC after a private investment in public equity (PIPE) last year and secured 5,048 BTC through the acquisition of Semler Scientific. With the additional purchase of 789 BTC, it is increasingly using both capital markets activity and mergers and acquisitions as key channels to expand holdings.

This disclosure shows Strive is positioning bitcoin purchases not as a one-off event but as a central pillar of its financial strategy. With funds raised through SATA issuance intersecting with its ETF plan, how it expands its bitcoin holdings next has become the market's next point of focus.

Strive has acquired 789 BTC for $61.43 million at an average cost of about $77,890 per bitcoin. As of April 24, 2026 we hold 14,557 $BTC. $ASST $SATA pic.twitter.com/6JYBemuVq6