[DigitalToday reporter Yoonseo Lee] Apple’s internal projects that progressed in development but never reached the market were discussed again, ranging from the “Apple Car” that it worked on for more than 10 years before shelving it to TV, wearables and laptops. On April 1 (local time), IT outlet TechRadar highlighted many products that disappeared into an “Apple graveyard” over the past 50 years.

The Apple Car, codenamed “Project Titan,” was halted after its concept changed several times during development. Apple chose to integrate its technology into other cars instead of producing its own vehicle.

A high-performance computer called “Big Mac” also failed to make it to launch. It was discussed as a model with a vertical display, more powerful performance than the Mac and a Unix base, but the project was halted after Steve Jobs left Apple. It later appeared under the name “Macintosh II,” and the prototype did not go beyond a circuit board placed on a wooden board.

In wearables, only rumours about an “Apple Ring” continued. It cited as background that other smart ring products had not posted standout results in the market and that the Apple Watch occupies a similar position. Resistance to a device without a screen or controls was also cited as an issue.

A living room “Apple TV” (a physical TV set) was also cancelled. Steve Jobs mentioned that he had found an integrated TV solution that would remove the complexity of existing televisions, but it appears to have been halted amid concerns it would come in three sizes and could cost twice as much as comparable TVs.

The “PowerBook G5” laptop did not materialise due to the PowerPC G5’s power consumption and heat issues. The G5 for Mac towers failed to reach promised speeds, and laptops remained on the G4. Apple later switched to Intel chips.

An Apple Watch with a camera also did not reach the product stage. Apple is known to have reviewed multiple placement options, including the digital crown, detachable parts and the end of a flexible band. The possibility of implementing FaceTime and object scanning was discussed, while concerns were also raised over privacy, battery performance and reduced usability.

An early “digital hub”-style device called “Apple Paladin” was also never realised. It would have combined a computer, fax, scanner and phone, and its codename was “Project X.” There was mention that some prototypes leaked outside, but there was likewise no actual product.

Apple’s history includes many attempts that never reached the market, as well as successful products. These projects can also be read not simply as failure cases but as traces showing what technologies and user experiences Apple has considered.